If you work in the Government acquisition world, this podcast is for you. (not just for Contracting Officers!)

The latest in our continuing series on targeting. First we covered reachable market, target market, and your weight class.  Targeting 201 we learned how to “be the prize”.  In this episode we introduce the concept of “subtract, then multiply”.

Kevin and Paul discuss the art and science of targeting.  Learn how effective targeting increases the quality of opportunities available to industry and makes the Government’s selection process and administration of contracts more efficient.